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Kappaemme-git/build-startup-brand

Build a distinctive startup brand identity with Codex and receive an openable visual report.

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`SKILL.md`

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1skill in this repository

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Heat

0.4

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Individual skills in this repository

build-startup-brand /

How it works

build-startup-brand

When your agent uses it

Turn a startup idea, product, URL, pitch, or existing visual identity into a distinctive startup brand system and a polished standalone HTML report. Use when Codex needs to create or refine startup positioning, a salient brand idea, brand promise, tagline, messaging, voice, creative territories, logo or symbol directions, color palette, typography, visual language, brand applications, or compact brand guidelines. Also use for startup rebrands and brand audits that should end with an actionable, openable brand identity report.

What it loads into context

Frontmatter

109 tokens

Always available to the agent

SKILL.md

1,466 tokens

When the skill is activated

Reference documents

4,537 tokens

Loaded on request

Token counts are estimates. Scripts run separately; they are not counted as reference context.

The playbook

Language
Read the right references
Choose the mode
Run the workflow
Enforce the quality bar
Default deliverable

Scripts executed separately

bin/build-startup-brand.js
package.json
scripts/generate_report.mjs
tests/report.test.mjs

Files

.gitignoreasset39 bytes
LICENSEasset1,074 bytes
README.mddoc7,051 bytes
SKILL.mdcore7,513 bytes
SKILL.mdcore7,513 bytes
SKILL.mdcore7,513 bytes
SKILL.mdcore7,513 bytes
SKILL.mdcore7,513 bytes
agents/openai.yamlasset252 bytes
bin/build-startup-brand.jsruns752 bytes
package.jsonruns1,062 bytes
references/creative-territories.mddoc3,544 bytes
references/discovery-and-positioning.mddoc4,160 bytes
references/report-schema.mddoc3,078 bytes
references/visual-and-verbal-system.mddoc3,593 bytes
scripts/generate_report.mjsruns21,848 bytes
tests/fixtures/sample-brand.jsonasset9,892 bytes
tests/report.test.mjsruns1,648 bytes

Read SKILL.md


# Build Startup Brand

Turn strategy into three differentiated creative territories, then develop the selected territory into a usable brand system. Deliver the work in conversation and in a standalone HTML report the user can open in Codex.

## Language

- Always conduct the conversation, discovery questions, analysis, recommendations, creative territories, brand copy, and final report in English.
- Use English even when the user writes in another language or supplies non-English material.
- Translate relevant input into English before developing the brand. Preserve proper nouns, registered product names, URLs, and source quotations when accuracy requires it.
- Set `meta.language` to `en` in every report JSON.

## Read the right references

- Read [references/discovery-and-positioning.md](references/discovery-and-positioning.md) before discovery, research, positioning, or rebranding.

View the complete source on GitHub

Skills included

build-startup-brand

Repository facts

License: MIT
Created: Jul 25, 2026
Last pushed: Jul 26, 2026
Forks: 1
Open issues: 0
Project activity: Slowing

Before you install

Local scripts

Automated signals, not a guarantee

Checked Nov 6, 2026

Not fully analyzed: some files were too long, unreadable or missing. This never lowers the level.

Show 4 notes

SKILL.md:1 Analysis incomplete: Referenced executable target unavailable; not analyzed
SKILL.md:1 Analysis incomplete: Referenced executable target unavailable; not analyzed
SKILL.md:1 Analysis incomplete: Referenced executable target unavailable; not analyzed
SKILL.md:1 Analysis incomplete: Referenced executable target unavailable; not analyzed

No broad tool permissions
No dangerous shell commands
10 network referencesin 2 files: package.json:21 README.md:49
No hidden or obfuscated text
No instruction overrides
4 executable scriptsin 4 files: bin/build-startup-brand.js:1 package.json:1 scripts/generate_report.mjs:1 and 1 more
No access to secrets
No requests to vote in Hot

Show all 14 signals by file

`README.md`

Network accessline 49

Use $build-startup-brand to create a complete brand identity for https://example.com.

Network accessline 185

mkdir -p ~/.agents/skills git clone https://github.com/Kappaemme-git/build-startup-brand.git ~/.agents/skills/build-startup-brand

Network accessline 186

git clone https://github.com/Kappaemme-git/build-startup-brand.git ~/.agents/skills/build-startup-brand

`bin/build-startup-brand.js`

Executable scriptline 1
```
#!/usr/bin/env node
```

`package.json`

Executable scriptline 1
```
Executable file
```

Network accessline 21

"repository": {     "type": "git",     "url": "git+https://github.com/Kappaemme-git/build-startup-brand.git"

Network accessline 22

"type": "git",     "url": "git+https://github.com/Kappaemme-git/build-startup-brand.git"   },

Network accessline 23

"url": "git+https://github.com/Kappaemme-git/build-startup-brand.git"

Network accessline 24

},   "homepage": "https://github.com/Kappaemme-git/build-startup-brand",   "bugs": {

Network accessline 25

"homepage": "https://github.com/Kappaemme-git/build-startup-brand",

Network accessline 26

"bugs": {     "url": "https://github.com/Kappaemme-git/build-startup-brand/issues"   },

Network accessline 27

"url": "https://github.com/Kappaemme-git/build-startup-brand/issues"

`scripts/generate_report.mjs`

Executable scriptline 1
```
#!/usr/bin/env node
```

`tests/report.test.mjs`

Executable scriptline 1
```
Executable file
```

How the signals fit together

Facts from a static read of the files at the pinned commit. They describe what the code does, not why.

Signal confidence: 14 facts

Network access in code of documentationREADME.md:49Low confidence
Network access in code of documentationREADME.md:185Low confidence
Network access in code of documentationREADME.md:186Low confidence
Executable script in code of a file that runsbin/build-startup-brand.js:1High confidence
Executable script in code of a file that runspackage.json:1High confidence
Network access in code of a file that runspackage.json:21High confidence
Network access in code of a file that runspackage.json:22High confidence
Network access in code of a file that runspackage.json:23High confidence
Network access in code of a file that runspackage.json:24High confidence
Network access in code of a file that runspackage.json:25High confidence
Network access in code of a file that runspackage.json:26High confidence
Network access in code of a file that runspackage.json:27High confidence
Executable script in code of a file that runsscripts/generate_report.mjs:1High confidence
Executable script in code of a testtests/report.test.mjs:1Low confidence

Works with

Agent compatibility, from the files in this repository
Agent	Status	Evidence	Install to
Claude Code	Compatible	Standard SKILL.md SKILL.md	`.claude/skills/<skill-name>/`
Codex	Compatible	Standard SKILL.md SKILL.md	`.agents/skills/<skill-name>/`
Cursor	Compatible	Standard SKILL.md SKILL.md	`.cursor/skills/<skill-name>/`
Gemini CLI	Compatible	Standard SKILL.md SKILL.md	`.gemini/skills/<skill-name>/`
GitHub Copilot	Compatible	Standard SKILL.md SKILL.md	`.github/skills/<skill-name>/`
OpenCode	Compatible	Standard SKILL.md SKILL.md	`.opencode/skills/<skill-name>/`

Native The repository ships a manifest, folder or frontmatter field for this agent.
Compatible A standard SKILL.md that this agent can read.
Unknown No evidence either way.

Derived automatically from paths, manifests and frontmatter. Not tested on each agent.

Kappaemme-git/build-startup-brand

History

SKILL.md

Share this page

Heat

Stars over time

Individual skills in this repository

How it works

build-startup-brand

Frontmatter

SKILL.md

Reference documents

The playbook

Scripts executed separately

Files

Skills included

Repository facts

Before you install

README.md

bin/build-startup-brand.js

package.json

scripts/generate_report.mjs

tests/report.test.mjs

How the signals fit together

Works with

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`SKILL.md`

`README.md`

`bin/build-startup-brand.js`

`package.json`

`scripts/generate_report.mjs`

`tests/report.test.mjs`