iart-ai/ad-video-skills

# Ad Creative Video

Build ONE motion-graphics ad template, then mass-produce variants from a data table — different hooks, offers, CTAs, and products — so a performance marketer can A/B test dozens of versions across placements and aspect ratios. The craft is making the template fully data-driven and message-matched, so 40 variants stay on-brand and only the tested variable changes.

## When to use

- Performance/UGC-style video ads where the first 1.5–3s must stop the scroll.
- Batch variant generation: one template rendered against many rows (headline/offer/CTA/product swaps) for A/B testing.
- Multi-aspect export of the same ad for Meta Feed, Reels/Stories, TikTok, YouTube.

Not for sale/discount countdown promos, and not for testimonial/review-driven ads — those are different structures. Stay on the batch-variation, test-everything angle.

## The two rules that make variants worth running

# Launch Video

Make a premium, high-energy 15–60s launch film that stops the scroll and converts. Build the classic arc — hook → tease → reveal → feature montage → end-card CTA — cut to the music, and export for every platform aspect.

## When to use

- Product drops, feature announcements, trailers, hype reels (15–60s).
- "Sizzle" hero videos for a landing page.
- Beat-synced reveals where the brand moment lands on the drop.

## The arc

| Beat | Job | Typical share (of 30s) |
|---|---|---|

# Testimonial Video

Animate a written quote, review, or testimonial into a short, trustworthy social-proof clip. The craft is typographic, not flashy: a clean quote card where the words land in reading order, the key phrase gets emphasis exactly when it should, the stars fill to the real score, and the author signs off. One card design, driven by props, becomes a video for every review on the list.

## When to use

- Customer review → a 6–12s vertical/feed clip (the headline use case).
- A pull-quote or testimonial graphic with author name, role, avatar, company.
- An animated star rating (including half/fractional scores like 4.5).
- A batch: a list/CSV of reviews → one video each, same template.

Do **not** reach here for sale/discount promos or generic ad creative — this skill is strictly the quote / social-proof angle.

## The one rule: trust before motion