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DevinKuang/brand-strategy-guide
品牌全案策略指南
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159GitHub stars
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1skill in this repository
0commits in 30 days
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Individual skills in this repository
How it works
brand-strategy-guide
When your agent uses it
品牌全案策略指南 — 基于《品牌全案策略指南2.0》知识体系，通过深度对话式信息收集， 自动生成包含市场调研、战略定位、战略执行三阶段的完整品牌全案方案。 三种工作模式： - 标准模式：3 阶段深度对话（信息收集→战略定位提问→执行校验提问）→ 内容生成 → 格式化输出 - brief 模式（推荐深度方案）：用户填写 Word 问卷（`output/brief_questionnaire.docx`）→ skill 读取 Word 提取信息 → 3 个 Agent 分工生成（验证→市场研究→策略定位→执行规划）→ 合并 → 格式化输出。适合需要 80+ 页深度方案的场景。 - MD 输出模式（内容与排版解耦）：策略内容生成 → 结构化 MD brief 交付（非散文，精确到每页标题/数据/图表/案例）→ 用户审阅确认后，单独使用 guizang-ppt-skill 或 ppt-master 将 MD 转为可视化成品。适合 80-100+ 页大型方案，避免策略内容与排版代码在同一上下文窗口中互相挤占。 用途：输入行业、品牌、产品、团队等基本信息，通过三阶段深度对话（信息收集→战略定位提问→执行校验提问）， 生成包含市场调研、战略定位、战略执行的完整品牌全案方案。每个关键策略判断必有案例佐证。 输出格式：HTML（调用 guizang-ppt-skill）或 PPTX（调用 ppt-master），或结构化 MD brief（MD 输出模式，供下游排版 skill 使用）。禁止输出非结构化散文式 MD 作为最终交付物。 触发词：「做品牌全案」「品牌策略」「品牌方案」「帮我做个品牌定位」「新品牌怎么做」 「品牌战略规划」「生成品牌全案」「帮我做品牌策划」「打造品牌」。 English triggers: "brand strategy", "brand positioning", "brand plan", "create a brand", "brand blueprint", "how to build a brand", "brand consulting". DO NOT activate for: 纯设计需求（logo设计用 logo-generator）、已完成的品牌方案修改、 纯市场调研不涉及策略生成、翻译任务。
What it loads into context
Frontmatter
554 tokensAlways available to the agent
SKILL.md
112,743 tokensWhen the skill is activated
Reference documents
71,678 tokensLoaded on request
Token counts are estimates. Scripts run separately; they are not counted as reference context.
The playbook
- 角色设定
- 核心约束
- 三种工作模式详解
- 输出原则（质量标杆）
- 输出的约定要素（必须包含）
- 核心原则一：定位策略一致性
- 核心原则二：三段式的价值循环
- 三段式方法论框架
- brief_mode · 快速通道（直接进入生成）
- 执行流程（标准模式：交互对话）
- 模块7：目标用户深度画像（3-6页）
- 输出约束规范：逐页最低质量标准（强制执行）
- 方法论素材库
- 质量标准
- 注意事项
Scripts executed separately
scripts/convert_brief_to_docx.py
Files
.gitignoreasset131 bytesREADME.mddoc26,013 bytesSKILL.mdcore397,554 bytesassets/brand-process.pngasset145,995 bytesassets/brand-pyramid.pngasset159,339 bytesassets/niche-formula.pngasset122,335 bytesassets/three-modes-flowchart.excalidrawasset81,004 bytesexamples/README.mddoc621 bytesinstructions/agent_execution.mddoc19,005 bytesinstructions/agent_market.mddoc14,477 bytesinstructions/agent_positioning.mddoc13,790 bytesinstructions/brief_sample.mddoc17,967 bytesinstructions/brief_template.mddoc9,707 bytesinstructions/品牌全案策略_Brief问卷_空白模板.docxasset41,971 bytesreferences/case-library.mddoc25,894 bytesreferences/methodology.mddoc19,515 bytesreferences/output-spec.mddoc53,635 bytesreferences/system-overview.mddoc24,082 bytesreferences/theory-library.mddoc15,070 bytesscripts/convert_brief_to_docx.pyruns13,016 bytes
No excerpt is shown for this license. Read the source on GitHub.
View the complete source on GitHubSkills included
- brand-strategy-guide
Repository facts
- License
- No license detected
- Created
- May 29, 2026
- Last pushed
- Jul 2, 2026
- Forks
- 19
- Open issues
- 1
- Project activity
- Slowing
Before you install
Local scriptsAutomated signals, not a guarantee
Checked Nov 4, 2026
- No broad tool permissions
- No dangerous shell commands
- 4 network referencesin 2 files: README.md:383 examples/README.md:8
- No hidden or obfuscated text
- No instruction overrides
- 1 executable scriptin 1 file: scripts/convert_brief_to_docx.py:1
- No access to secrets
- No requests to vote in Hot
Show all 5 signals by file
README.md
- Network accessline 383
git clone https://github.com/DevinKuang/brand-strategy-guide.git ~/.claude/skills/brand-strategy-guide - Network accessline 389
git clone https://github.com/DevinKuang/brand-strategy-guide.git ~/.codex/skills/brand-strategy-guide - Network accessline 487
[品牌全案策略skill V2.0输出方案示意](https://pan.baidu.com/s/1Nak0IOx6COBEUMzwxtlYzg?pwd=wbys)（百度网盘，提取码：`wbys`），含两个完整方案：岛屿来信（杜撰品牌）+ 茶颜悦色（真实品牌）。
examples/README.md
- Network accessline 8
**百度网盘**：[品牌全案策略skill V2.0输出方案示意](https://pan.baidu.com/s/1Nak0IOx6COBEUMzwxtlYzg?pwd=wbys)
scripts/convert_brief_to_docx.py
- Executable scriptline 1
#!/usr/bin/env python3
How the signals fit together
Facts from a static read of the files at the pinned commit. They describe what the code does, not why.
Signal confidence: 5 facts
- Network access in code of documentationREADME.md:383Low confidence
- Network access in code of documentationREADME.md:389Low confidence
- Network access in prose of documentationREADME.md:487Low confidence
- Network access in prose of documentationexamples/README.md:8Low confidence
- Executable script in code of a file that runsscripts/convert_brief_to_docx.py:1High confidence
Works with
| Agent | Status | Evidence | Install to |
|---|---|---|---|
| Claude Code | Compatible | Standard SKILL.md SKILL.md | .claude/skills/<skill-name>/ |
| Codex | Compatible | Standard SKILL.md SKILL.md | .agents/skills/<skill-name>/ |
| Cursor | Compatible | Standard SKILL.md SKILL.md | .cursor/skills/<skill-name>/ |
| Gemini CLI | Compatible | Standard SKILL.md SKILL.md | .gemini/skills/<skill-name>/ |
| GitHub Copilot | Compatible | Standard SKILL.md SKILL.md | .github/skills/<skill-name>/ |
| OpenCode | Compatible | Standard SKILL.md SKILL.md | .opencode/skills/<skill-name>/ |
- Native The repository ships a manifest, folder or frontmatter field for this agent.
- Compatible A standard SKILL.md that this agent can read.
- Unknown No evidence either way.
Derived automatically from paths, manifests and frontmatter. Not tested on each agent.
